Product offerings without photos are impossible today. Photos are standard. But the quality is often an issue and my be hampering sales. A persitent good quality of photos is improving every e-commerce platform. With its process approach, Clipessence can offer attractive prices and can even shoot at any location (for example at the manufacturer's site).

Studies have shown that product offers with videos have higher order rates. The bandwidth is between 20% and 300% depending on the kind of offer. Many products can be portrayed through moving image in detail. It makes people curious, generates trust and animates the viewer to place an order. The spectrum reaches from toys to electronic devices, luggage and furniture all the way to all-inclusive vacations. Videos can compensate for an actual visit to the store.

Many manufacturers want to offer their dealers videos. The high amount of products makes them hesitate, making them focus only on a small amount of products. Wholesale retailers tend to be even more cost sensitive. But some online dealers find it very important to have a consistent presentation of their products. They use the videos provided by whole sellers and fill the gaps in the presentation with their own videos. Or they find it important that their own branding is consistent with all products being sold and commission a large part of their videos themselves. Either way the variety of video products offered by Clipessence make a broad and economical implementation of videos in e-commerce possible.

Vitamar Bad Lauterberg


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