A video helps to get an impression of the work place, to meet future colleagues and managers and to learn a lot about a company, the position offered, and the job expectations. The result is that the applicant is more informed and more motivated to apply and come in for an interview. So-called testimonials by employees make such a webClip come alive.
Recruiting videos present a business as an attractive employer. The advantage is that a business only needs one or two recruiting videos to attract potential employees. The disadvantage is that the video doesn't replace job posting as it does not address all the details and questions a posting entails.
This is where Job-webClips come into play. This is mostly beneficial when a specific job posting reoccurs quite often. Clipessence offers a special format here: videos are structured in two parts, one part remaining the same (about 2 thirds of the video), which introduces the employer and the company, followed by the part, which describes the specific job opening. Such a video suits potential applicants the best, as he or she can gain a lot of information in a very short amount of time.
